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商品編號： 9-104-008 出版日期： 2004/05/05 作者姓名： Healy, Paul M.;Groysberg, Boris;Cowen, Amanda 商品類別： Other 商品規格： 16p 再版日期： 2005/04/07 地域： 產業： Securities & investment banking 個案年度： 2000 - 2000
商品敘述：
Prudential Insurance Co. attempted to diversify into financial services by building an investment banking franchise. Prudential''s initial foray into the industry was its acquisition of The Bache Group in 1982. In 2000, the company decided to exit investment banking. The firm adopted various strategic positions and human resource management strategies during the 18 years it struggled to compete successfully against prestigious incumbents. Although Prudential''s efforts to establish a top-tier investment bank ultimately failed, other firms did succeed in this endeavor.
涵蓋領域：
Hiring & employment;Market entry;Market positioning;Corporate strategy;Diversification
相關資料：
Case Teaching Note, (5-108-027), 15p, by Paul M. Healy, Boris Groysberg, Geoff Marietta
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